TikTok for Youth Ministry: Reaching Teens Without Putting Them on Camera

Every other account in this church series had an obvious subject. The youth ministry account has the one subject it is not allowed to show. The people you serve are fourteen, the most-filmed generation in history, and the one group a church must keep off its feed.

That constraint is the whole design. Most youth accounts fail in one of two directions. The first posts the kids - the dodgeball tournament, the worship night with hands raised, the camp bus - and gets good numbers until the first parent asks why her daughter is on a public video she never agreed to. The second posts nothing but event flyers because the leaders are afraid of the first direction, and the account tells a parent nothing about the room she is about to drop her kid into.

There is a third way, and it is better than either. A youth ministry account is built for parents, fronted by the youth pastor and the adult leaders, and filmed so that the teenagers appear the way a congregation appears in the pillar guide: as a room, from the back, with energy and without faces. It answers the question every parent is actually asking - who are the adults, what happens in there, and how does pickup work - and it does it without a single identifiable minor.

This guide is the youth-ministry companion to our complete TikTok guide for churches, which covers the foundations every church account shares. Here we cover what changes when the audience is split between a parent and a teenager who want different things, when consent is stricter than anywhere else in the building, when the person on camera is the youth pastor rather than the senior pastor, and when the year is organized around a fall kickoff and a week at camp instead of Easter and Christmas.

1. Why the Teen Account Is Built for Parents

Start with who actually makes the decision. A fourteen-year-old does not drive herself to youth group. A parent decides whether Wednesday night at your church is where she spends the evening, and the parent decides it on three questions that have nothing to do with the quality of your teaching: who are the adults, what happens in that room, and how do I get her back. Until those are answered, the teenager's opinion is not consulted. Once they are, her opinion is the only one that matters.

That is why the youth account is a parent account first. The pillar guide's central idea is that the church has two congregations, the room and the feed. A youth ministry has them too, but the door path has a gatekeeper standing in it, and she is thirty-eight years old, scrolling at 10 p.m. after the kids are in bed, with the same parking-lot fear the pillar describes - except it is sharper, because she is not walking in herself. She is dropping off someone she loves with adults she has never met.

Three things about the platform shape the rest of the design:

• The teenagers are there, in volume. Pew Research's December 2025 teen survey found that about one in five U.S. teens says they are on TikTok almost constantly, up from 16 percent in 2022, and its 2024 survey had a majority of teens on the app daily. Your students will see the account. That is a reason to run it well, not a reason to make it about them.
• The platform draws its own lines around minors. TikTok's minimum age is 13, and its published teen settings make accounts under 16 private by default, keep their videos out of the For You recommendations, and reserve direct messaging for 16 and older, with newer sign-ups at 16 and 17 defaulting to no messages at all. Treat those as a backstop, not a policy: the settings change, and the church's own rules have to hold regardless. TikTok's Guardian's Guide is the place to confirm the current state before you write anything down.
• The teenagers are coming back to church, measurably. Barna's 2025 State of the Church work put Gen Z churchgoers at roughly 1.9 weekends a month, nearly double the 2020 figure, with a measurable rise in commitment among young men. The demand is there. The question a youth account answers is which church's Wednesday night a family tries first.

Put together: an account that shows parents the room, fronted by adults, filmed so no minor is identifiable, is not the cautious version of a youth account. It is the one that converts, because it answers the question the person making the decision is asking.

2. Parents Decide the Door, Teens Decide the Return

The pillar guide's guest ladder runs from a view to belonging through a first visit and a second one. For youth ministry the ladder has two people on it at once, and they climb different rungs.

The parent climbs the first half. She sees the video, follows, opens the profile, reads the plan-a-visit page for Wednesday, and drops her kid at the door. Every one of those rungs is the parent's, and the content that moves her is the same content that moves the nervous first-time guest in our visitors guide: the walk-through, the honest answer, the named person. Nothing about her decision improves if the video has teenagers' faces in it. It improves if it has the youth pastor's face, the volunteers' names, and the pickup door.

The teen climbs the second half. Whether there is a second Wednesday is decided in the room, by a fifteen-year-old who walked in knowing nobody, within about twenty minutes. The account cannot make that decision for him, but it can make two things true before he arrives. It can tell him, in a video made for him, that he will not be asked to pray out loud, stand up, or share anything, and that somebody will be at the door whose job is to find him a table. And it can make sure the room matches what the video promised, because a teenager who was told "nobody will single you out" and then got welcomed from the stage by name does not come back, and tells his friends why.

The send is teen-to-teen. The pillar's rule that the share is the invitation is doubly true here. Parents do not send each other youth-group videos; students do. The video a sixteen-year-old is willing to send to a friend is one that does not embarrass her: no cringe, no teenagers performing, no adults trying to be seventeen. The youth pastor saying, plainly and a little dryly, "here is what Wednesday is, here is what it is not, bring whoever you want" is sendable. A trend dance is not. Count sends the way the visitors guide counts them, and you will see which videos the students actually forward.

The practical consequence is a profile that serves both: a bio that names the town, the night, the time, and the ages, and a link to a plan-a-visit page written for the parent with a short section written to the teen. The parent needs the process. The teen needs the promise. Both of them are counting on the room to keep it.

3. The Strictest Consent Regime in the Building

Our church filming guide sets the rule for children: no child appears in a video without a specific written release from a parent or guardian, for this video, on this date, for this use. Youth ministry inherits that rule whole and adds to it, because teenagers are old enough to be found, old enough to be humiliated by a clip, and old enough to have an opinion that the adults around them must respect.

What the youth version adds to the per-use release:

• The teenager is asked too, in private, and no means no. The parent signs; the student agrees. A sixteen-year-old whose mother said yes and who does not want to be in the video is not in the video, and there is no conversation about it in front of the group. Nothing a youth ministry teaches about dignity survives filming a kid who asked not to be filmed.
• No first names, no school, no jersey numbers, no geotags on the student. A face plus a first name plus "Grace Church, Wednesdays at 6:30" tells a stranger exactly where to find a specific fourteen-year-old every week. The adults are named. The students are not, in captions, in comments, or in the youth pastor's replies.
• Never the camp cabin, the bus, the swim, the sleep, or the sick. Some settings are off-limits with every form signed: anywhere students sleep or change, the pool or the lake, the van, the kid who is crying, the kid who is being disciplined, the altar call. The test is the one the pillar uses for every story - would they be glad to see it in five years - asked about a person who will be in college when the five years are up.
• Releases expire with the program year and die with a text. A parent who changes her mind in March gets the video taken down in March, no questions, and so does a student who turns eighteen and asks.
• Where there is any question about custody, the answer is no. Youth ministries meet more families in the middle of a divorce than almost any other part of the church, and a video of a teenager at a specific place on a specific night is exactly what a protective order exists to prevent.

Here is the part that frees you, the same part that freed the children's ministry in the filming guide: the account almost never needs a teenager in it. The gym from the back at the loudest moment of game night is a room full of energy and no faces. The pizza boxes stacked before anyone arrives, the youth pastor at the door, the volunteer leader explaining what small groups are, the yard the students raked told through the eighty-year-old homeowner who gave her own consent - all of it shows the ministry, and none of it shows a minor. Build the account on that footage and treat the signed-release video as the rare exception, not the plan.

One more line that does not move: the account is 13 and up because the platform is. A middle-school ministry with eleven-year-olds in it does not film them for TikTok under any release, and it does not encourage them to follow an account they are not old enough to have.

4. The Youth Pastor Is the Face; the Church Owns the Account

If the students cannot be the cast, somebody has to be, and the answer is the person the parent most needs to meet: the youth pastor, with the adult volunteer leaders behind him. This is the one place in the church series where a single face carries the account, and it works because the parent's first question is literally "who is this person who will be responsible for my kid for two hours a week?"

What the youth pastor does on camera:

• Introduces himself the way a parent would want. "I'm Marcus. I've led the youth ministry at Grace for six years, I'm background-checked like every adult who serves here, and on Wednesday nights there are never fewer than four of us in the room." Pinned. Said in the first ten seconds, without a graphic.
• Wears the lanyard. The name badge is a small thing that tells a parent there is a system: adults are identified, and a stranger in the hallway is not one of them.
• Talks to the parent in one video and the teen in the next, never both at once. A video that tries to reassure a mother and be funny for her son does neither. Alternate.
• Brings the leaders in as recurring characters. Jen, who has driven the van for eleven years. Tom, who runs the ninth-grade boys' group and has three of his own. The pillar's cast rule - the congregation, not the pastor - becomes the leader team here, and every adult on camera signs the once-a-year release.
• Does not try to be seventeen. Teenagers do not want a youth pastor who does the trend. They want one who is unmistakably an adult, a little dry, and clearly on their side. The parents want the same thing, for different reasons.

And the account is the church's. Not the youth pastor's personal handle with the ministry's name in the bio, not an account only he can log into. The written social media policy names the account, the two adult admins, who answers messages, and what happens the day the youth pastor takes a call to another church - which, in youth ministry, is a question of when. A personal account walks out the door with him and takes three years of parent trust with it. Worse, a personal account is one adult, alone, in a private channel with minors, which is exactly what the safeguarding policy in Section 7 exists to prevent. The growth roadmap's volunteer-manager role fits here too: a parent volunteer who edits and posts inside the policy is often a better fit for the account than the youth pastor, who should be on camera and in the room, not in the app.

5. The Parent Walk-Through: What Wednesday Night Actually Looks Like

The pillar's conversion video is the Sunday walk-through, parking lot to coffee, one per kind of guest. The youth ministry version is the parent walk-through, and it is filmed from the parent's side of the evening: the part she sees, the part she worries about, and the part she will never see because she is not in the room. Sixty to ninety seconds. The youth pastor narrates, on camera at the start and the end. Nobody under eighteen appears.

What it shows, in order:

• The drop-off door and the time. "Wednesdays, doors open at 6:15, we start at 6:30. Pull around to the gym side - the glass doors, not the red doors facing Main Street - and you can drop at the curb or park and walk in. Earl is out there in the orange vest on Wednesdays too." Filmed from the driver's seat.
• Check-in, without the screen. The table, the person behind it, the fact that a new student is signed in by a parent the first time with a phone number and an allergy line - and the tablet turned away, because the roster is never filmed.
• The adults, by name and number. "Four of us every week: me, Jen, Tom, and Priya. Everyone is background-checked and trained, and there are always two adults in any room with students, including the van." Each leader gets two seconds of face. This is the sentence the whole video exists to deliver.
• What happens, in order. "Twenty minutes of something loud in the gym. Pizza. A fifteen-minute talk from me - one idea, no altar call. Then small groups by grade with the same leader all year. Out at 8." Filmed as the empty gym, the pizza boxes, the chairs in a circle. The order is the answer to "what are they doing in there?"
• How pickup works. "We release at 8 at the same glass doors. A student leaves with the adult on the pickup line or a ride you have approved, and if a plan changes, you text the youth phone, which two of us carry." This is the paragraph parents rewatch.
• What will not happen to your kid. The visitors guide's plan-a-visit anatomy has a paragraph for what will not happen to the adult guest; the youth version has one for the student. Not made to pray out loud. Not asked to share anything personal. Not singled out from the stage. Not filmed - and say that, because the parent watching a video is wondering whether her kid will end up in one.
• What it costs and who to ask. "Free, pizza included. If your student does not know anyone, text me ahead and Jen will meet them at the door and sit with them at a table." The named person, again.

Then film the second version, for the teen, forty seconds, same room, different promise: "Here is what Wednesday is. Here is what it is not. You can sit in the back the whole time and nobody will make it weird. Bring a friend or come alone - half the room came alone the first time." This is the sendable one. Post the parent version first, the teen version two days later, and pin both.

Both go up two to three weeks before fall kickoff, get refilmed every August because the leaders change, and link to a plan-a-visit page for Wednesday that repeats everything the video said in text a parent can forward to the other parent. The content ideas list has the before-anyone-arrives version of youth night as idea 41; the parent walk-through is that idea, with the parent's questions as the script.

6. Between Wednesdays: Game Night, the Service Project, and the Question Answered

The pillar's six formats all exist in youth ministry, but the weight shifts. The walk-through is the anchor; the between-Sundays video - here, the between-Wednesdays video - is the volume; the question answered is the one that proves the welcome; and the story told with consent moves to the very end of the list and mostly stays there.

Game night, from the back. The single best source of weekly footage is the loudest twenty minutes of the evening, filmed wide from the back of the gym on the tripod, where the frame holds forty students and not one identifiable face. Energy reads at a distance. Pair it with the youth pastor, after, explaining the game in fifteen seconds with a straight face. The set-up before anyone arrives (chairs, pizza, the dodgeballs in a laundry basket) is its own video and needs no release at all.

The service project, told through the person served. The students raked Mrs. Alvarez's yard on Saturday. The video is Mrs. Alvarez, who is eighty-one and signed her own release, standing in her clean yard saying what it meant, with the students visible only as a line of backs and rakes at the far end of the frame. The food-pantry shift, the nursing-home visit, the car wash for camp scholarships all work the same way: the adult who received or hosted is the face, the hands belong to the group, and the between-Wednesdays format from our content ideas guide does its usual job of showing the church being the church. These travel, too - a town three states away shares the eighty-one-year-old and her yard - and they are the one youth video that a church board and a skeptical parent both love.

The question answered, in two voices. Keep a question log the way the pillar's content engine prescribes, but keep two columns. Parents ask: who drives the van, what is the phone policy, what do you teach about the hard topics, what happens if my kid has a meltdown, can my non-religious husband drop her off without being cornered. Students ask: do I have to talk, is it okay if I don't believe any of it, what if the only person I know stops coming, can I bring my girlfriend. The youth pastor answers one a week, on camera, in the gym, without reference to who asked. The honest answer to "what do you teach about the hard topics" - given plainly, without a sermon, including what you do when a student disagrees - is the video that converts the parent who was never going to try a church.

The one-idea clip from the talk. Thirty seconds, one sentence that stands alone, filmed from the front on the tripod exactly as the filming guide describes for the sermon, and never a clip that shows the students' faces in the reverse angle. It is the feed-path video, and it is fine for it to be. A sixteen-year-old in another state who follows for the talks is real ministry; just do not mistake her for a student who will be in the gym on Wednesday.

Why we do that, for teens. Why the phones go in the basket during the talk. Why small groups are by grade and gender. Why there is no altar call. Why the leaders never drive a student home alone. Each one is forty seconds of a policy explained as care, and each one is also, quietly, a safeguarding video that tells a parent how the room is run.

The story told with consent - last, and rarely. The pillar puts the testimony last on purpose; youth ministry puts it almost out of reach. A fourteen-year-old cannot meaningfully consent to telling the internet about the worst year of his life, and a church that films it has used him. The story that can be told is the graduating senior's: eighteen or nearly, with a release signed by both the student and a parent, reviewed by both before it posts, about what the room meant rather than what she survived, and taken down the day she asks. One or two a year. That is enough.

7. Safeguarding on Camera and in the Inbox

Every youth ministry worth sending a child to already has a child-protection policy: two unrelated adults in every room, background checks, no adult alone with a student, no adult driving a student home alone. The account is simply another room, and the same rules apply in it. Written down, in the social media policy, before the first post.

On camera: the two-adult rule applies to filming. Whoever is holding the phone is one adult; there is a second in the frame or behind the camera, as there would be in any other youth setting. No leader films a student alone, in a hallway, in a car, on a retreat, for any reason. If a release is signed and the shot needs a student, the shot has two adults in the room, and the student's parent knows the shot is happening that night.

In the inbox: the account never talks to a minor one-to-one. This is the rule most churches have not thought about, because the platform makes a private message feel like nothing. It is not nothing. It is an adult, alone, in a private channel with a child, which the rest of your policy forbids in every physical form. Most denominational safeguarding guidance for digital contact - the United Methodist Safe Sanctuaries materials, a number of Catholic diocesan policies, and similar Presbyterian and Anglican guidelines - lands on the same handful of rules, and the account should adopt them wholesale:

• The account never initiates. It does not follow students, friend them, like their personal videos, or comment on them. If a student follows the account, fine. The leaders' personal accounts do none of these things either.
• A message from a minor is answered briefly and moved. "Hey - glad you wrote. We don't do one-on-one messages with students here, but Jen and I both read the youth group text, which your parent is on - or have them text the youth phone and we'll call tonight." The conversation goes to a channel a parent can see: the parent-included group text, the youth email with a second adult copied, or a phone call to the parent. Nothing continues in the DM.
• Two adult admins see everything. Every message that comes into the account is visible to two adults, not one, and the policy says who they are. This is the digital form of "never alone with a student," and it protects the youth pastor as much as it protects the student.
• Comments from students are not an exception. A joke reply to a student's comment is still an adult engaging a minor in public; keep it to the adults, or answer the question as a video for everyone.

The message that is not a question. Within the first few months, a student - maybe one of yours, maybe a stranger - will message the account something that is not about Wednesday night. The visitors guide's prayer-request reply applies, with the minor's version of its rules: reply once, as a person, kindly; include 988, the Suicide and Crisis Lifeline, and say a real adult is going to call today; and then do exactly what your church's reporting policy says, which for most youth workers means a same-day call to the parent or the pastor and, where the law requires it, a mandatory report. A youth pastor is a mandated reporter in many states, and the fact that the disclosure arrived through an app changes nothing. The message is never content, never referenced, and never left for the morning.

Finally, the platform's own limits help and are not enough. TikTok's published settings restrict messaging for younger teens and default newer 16- and 17-year-old accounts to no messages, and a parent can tighten more through Family Pairing. Say that to parents when they ask; it is reassuring. But a student who wants to reach a leader will find a way, and the thing that protects everyone is a policy that moves the conversation into the light, every time, without exception.

8. The Youth Year: Fall Kickoff to Summer Camp

The pillar's church year is built around Easter and Christmas. The youth year is built around the school year, and its two visitor days are the fall kickoff and the first Wednesday after New Year's. Its one great between-Wednesdays season is summer camp. The rule is the same as the pillar's: the parent decides in the weeks before, so build in the weeks before.

• Late July to mid-August: the build. Refilm the parent walk-through and the teen walk-through with this year's leaders. Post the parent version three weeks before kickoff, the teen version two days later, the leaders' introductions across the following week. Update the plan-a-visit page for Wednesday. This is the Lent of the youth calendar, and the place to put paid budget (Section 10).
• Kickoff night, late August or early September. Two extra adults at the door. Film the lawn from the back at the loudest moment and the youth pastor at the glass doors before anyone arrives; film nothing else. Then do what the visitors guide says to do on every visitor day: film the second-Wednesday video that night, post it Sunday, and have the leader who met each new student text the parent within 48 hours from the youth phone: "Hi, it's Jen from Grace - so glad Maya came. No reply needed; here's what next Wednesday is."
• September to November: the weekly engine. Game night from the back, the question answered, the service project. The fall retreat gets a parent explainer beforehand (where, who drives, who chaperones, the two-adult rule, how to reach them) and one wide campfire shot after. Not the cabins. Not the bus.
• December: the quiet month, with one video. The Christmas Eve walk-through belongs to the main account. The youth account posts a single "here is when we are and are not meeting over break" from the youth pastor and goes mostly dark, because the leaders are tired and the students are gone.
• Early January: the second visitor day. New year, new semester, and the parent whose kid had a hard fall is looking for something. Repost the walk-throughs with a January intro, promote the parent one briefly, and make the first Wednesday back a deliberate visitor night. The winter retreat gets its parent explainer the same way the fall one did.
• March to May: camp registration and the seniors. Camp fills in the spring. The camp explainer for parents - what a day looks like, who the adults are, the ratio, the medical form, the phone policy, what it costs and the scholarship - is filmed at last year's camp with the leaders only and this year's details voiced over. Confirmation, baptisms, and the graduating seniors are the consented-story season, under the rules in Section 6: the senior's story, with two signatures, one or two a year.
• June and July: camp and the mission trip. The between-Wednesdays season at its richest and the most dangerous weeks of the year for the account. The rule: the adults are the cast, the students are the wide shot, and the cabins, the lake, the van, and the altar call do not exist on camera. Post the camp receipt when you get home - what the car-wash money and the scholarship fund paid for, told by the youth pastor from the empty gym - and then start refilming the walk-through, because August is three weeks away.

The unplannable moment lands harder in youth ministry than anywhere else: a student's death, a crash, a crisis at the school. The pillar's rule holds and tightens. One adult, the youth pastor, at the open glass doors, saying once where the students can come and that the leaders will be there, with no music and no clip of anything. Then nothing about it ever again on the account, because the grief of minors is not content under any release.

9. Nine Mistakes That End Youth Accounts

• The viral teenager. A student with a signed release does something funny or moving, the clip travels to a million strangers, and the student has to live with it in a school hallway. A release is permission, not wisdom. Nothing starring a minor should be built to travel, and nothing starring a minor is ever promoted.
• The trend with the students in it. The dance, the lip-sync, the challenge. Teenagers performing for a church account embarrasses the ones in it and repels the ones watching, and a trend sound almost always runs into the music rules in the filming guide. The youth pastor doing a trend alone is merely cringe. The students doing it is a consent problem.
• The youth pastor's personal account as the ministry account. Covered in Section 4. It leaves with him, and it is one adult alone with minors in a private channel.
• The camp cabin clip. Even the sweet one - the kids asleep in a pile, the water fight, the bunk prank. A place where minors sleep and change is never filmed, and the parent who sees it will rightly ask what else was.
• The fourteen-year-old's testimony. A child's worst year is not a church's content, however moving and however willing the child seems. Wait for the senior, and ask twice.
• Posting the roster, the schedule, or the pickup plan. The check-in screen, the sign-up sheet, "the van leaves the school lot at 3:15 on Fridays." The pillar's never-show list gets longer for youth: anything that tells a stranger when and where specific minors will be.
• The warning clip about "kids these days." The pillar's rule is hook on the welcome, never the warning; the youth version of the warning clip is the leader lamenting phones, the culture, or the students themselves. It travels among adults who came to agree, and it tells every teenager watching exactly what the room thinks of her.
• The midnight DM answered one-to-one. Kindly meant and policy-breaking. Section 7: reply once, move it to the light, call the parent.
• Promising a room you do not run. "Nobody will single you out" in the video and a stage welcome by name on Wednesday. "Never filmed" in the walk-through and a leader's personal story posted from the retreat. Teenagers have the sharpest nose for hypocrisy of any audience alive, and the second Wednesday is decided by whether the first one matched the video.

10. Paid Amplification: The Walk-Through to Parents, Before Kickoff

Organic content builds the account. Paid amplification points it at the three weeks a year when parents are deciding, and youth ministry is unusually well-suited to spending a tithe dollar carefully, because the decision has a calendar, the audience is defined by age and a drive radius, and the video you need is one that already exists.

The logic is the pillar's promotion rule: promote the proven video, promote for followers rather than a one-time visit, and time it to the weeks before the visitor day. By the end of July you know which parent walk-through and which question-answered video produced plan-a-visit clicks last year. Promotion is buying more of the right attention for that video, not a gamble on new creative.

Four youth-specific rules shape the campaign:

• Parents, never teens. The audience is adults within a weeknight drive of the building. A video promoted into a teenager's feed is an advertisement shown to a minor on behalf of a church, and you do not want to be the church that did that, whatever the platform permits in your market.
• Never a video with a student in it. The filming guide's release has a separate line for "may this be promoted with money," and for a minor the account does not ask; the pillar's rule that a story starring a child is never promoted has no youth exception. The walk-through, the leaders' introductions, the question answered, and the service project told through Mrs. Alvarez are the four worth budget, and all four have no minors in them.
• Two windows, both short. Late July to mid-August before kickoff, and the first two weeks of January before the spring semester; organic only during kickoff week itself, and nothing during Holy Week or Christmas week, when the main account's timing rule already says to stay out of the auction.
• The usual church cautions, plus one. Nothing political in a promoted video, nothing that disrespects another faith, and - the youth addition - nothing that names a school, because a promoted video that says "half our students go to Lincoln High" has just told every adult in the metro where to find them.

The economics are the elder-board conversation, and they are the visitors guide's three numbers with a Wednesday on them: plan-a-visit clicks for youth group per week during the window, first-time students in September whose parent checked TikTok on the sign-in form, and the share of those students who were in the gym a second Wednesday. Report them next to the cost of the back-to-school mailer and the banner on the fence. A modest budget on a walk-through that already works, aimed at parents of teenagers within fifteen minutes of the building, in the three weeks they are deciding, is the cheapest first Wednesday a church can buy, and it is measured in second Wednesdays, not views.

That is exactly what our TikTok promotion service is built for: taking the parent walk-through that already produced clicks and putting it in front of thousands more parents inside your drive radius, in the weeks before kickoff, with budget flowing to the audiences that respond and none of it reaching a minor's feed. For the mechanics of promoting an existing organic video, the Spark Ads guide walks through the setup step by step.

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Ryan Mitchell

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TikTok growth strategist helping creators reach their first 100K followers through data-driven promotion strategies.

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