Viryze or TikTok Ads Manager: run your ads yourself, or have them run for you

Here is the work, in order, when you run a Spark Ad in TikTok Ads Manager:

1. 1Open an Ads Manager account. TikTok asks for your country, industry, legal business name, time zone, phone number and currency, then billing details and a payment method. Ads don’t run until the account is approved; TikTok says most account reviews take less than 24 hours.
2. 2Build TikTok’s structure: a campaign, ad groups and ads. Each ad group sets its own placements, audience, budget, schedule, goal and bid.
3. 3Meet the daily minimums: more than $20 per ad group, and more than $50 if you set a campaign budget. Testing 4 audiences for 7 days at the ad group minimum comes to more than $560 in ad spend.
4. 4Add your post as a Spark Ad with its video code, and write the ad’s button and settings.
5. 5Wait for TikTok’s ad review, and fix anything it rejects.
6. 6Check results every day: pause audiences that cost too much, move budget to the ones that work, and read the reports.

None of this is hard once you know it, and plenty of people enjoy it. It does take hours to learn and a few minutes every day while ads run.

You sign in with TikTok, pick a video, choose a goal and a budget from $30, and paste your video code. Our team builds the campaign, the audiences and the Spark Ad in TikTok’s ad system from Viryze’s ad account, and the ad goes through TikTok’s ad review.

While it runs, we compare the audiences and pause the costly ones, so the budget stays on the people who follow. You see views, new followers, likes and spend in your dashboard. See every step.

TikTok Ads Manager has no management fee: you pay TikTok for the ads you run. Your other costs are your time and TikTok’s daily minimums, which add up when you test several audiences.

Viryze’s price, from $30 per video, includes the ad spend and the management, with no separate fee. See pricing.

• You run ads often, or for several products, and want full control of bids, placements and reporting.
• You want goals and ad formats beyond promoting one video.
• You’re fine with TikTok’s daily minimums and checking results every day.
• You already have a TikTok ad account, or you want to learn ads as a skill.

• You’d rather make videos than learn an ad tool.
• You want to start with $30 on one video.
• You don’t have a business ad account and don’t want to open one.
• You want several audiences tested and the weak ones paused for you.

Also weighing TikTok’s in-app button? Viryze vs TikTok Promote.