TikTok Beauty Trends 2025: What’s Hot Right Now

Beauty TikTok moves fast. What was viral last month is already old news, and the creators who spot trends early are the ones who gain the most followers, land the best brand deals, and build real audiences.

Here's the reality: #Beauty has crossed 200 billion views on TikTok. Skincare product searches alone grew 212% year-over-year, and new aesthetics are launching every few weeks. If you're a beauty creator trying to grow, you need to know exactly what's trending—and how to create content around it before the wave passes.

In this guide, we break down every major TikTok beauty trend shaping 2025 and early 2026. You'll learn what each trend is, why it's going viral, and how to create your own content that rides the momentum. Let's get into it.

Skincare Trends Taking Over TikTok

Skincare has always been huge on TikTok, but the trends have shifted dramatically. The era of glass skin and glazed donut skin has given way to something softer, more accessible, and far more viral.

Butter Skin: The New Gold Standard

Butter skin is the aesthetic that replaced glass skin as TikTok's favorite complexion goal. Instead of a wet, dewy look, butter skin is about achieving a soft-focus, plush complexion that glows without looking shiny.

The appeal is obvious—it looks natural, it photographs beautifully on camera, and it doesn't require 15 products to achieve. Creators who post “butter skin routines” are seeing completion rates above 70% because the results are immediately visible and the steps are simple.

The Morning Shed Routine

One of the most unexpectedly viral beauty trends is the “morning shed”—an elaborate nighttime routine filmed the next morning as the creator removes everything. Think: hair wrapped in socks or a silk bonnet, face mask still on, mouth tape, and a sculpting wrap. The reveal is the content.

Why does it work? It's satisfying to watch, it creates before-and-after contrast, and it gives creators a natural hook for their video. The “morning shed” format has become a content framework that works across skincare, haircare, and body care.

Ingredient-Led Skincare

TikTok audiences have become ingredient-savvy. They don't just want product recommendations—they want to know why a product works. Trending ingredients right now include hypochlorous acid (searches up 132% year-over-year), peptides for lash growth, and matcha-infused formulas.

If you're a skincare creator on TikTok, ingredient explainer videos are one of the best formats right now. Break down what each ingredient does, show the product texture, and explain who it's for.

Makeup Trends You Need to Know

The makeup trends on TikTok in 2025 have taken a sharp turn. The clean girl aesthetic that dominated for two years has been challenged by bolder, more expressive looks. Here are the trends generating the most engagement.

The Siren Aesthetic

Sharp cat-eye liner. Cool-toned contour. Stone-colored lip liner. Minimal face makeup. The siren aesthetic—popularized by Charli XCX and the “Brat” movement—flipped the beauty conversation. It made “looking polished but unbothered” the new goal, replacing the previous emphasis on natural, glowy skin.

For creators, the siren look is incredibly filmable. The sharp liner creates a dramatic before-and-after, and the minimalist approach means the tutorial is quick—perfect for TikTok's short-form format.

Cushion Lips

Cushion lips are having a moment. The technique involves dabbing lip tint or cream blush onto the center of your lips and blurring outward—creating a soft, diffused color that looks like you've been sipping strawberry soda. The goal is pillowy softness with just enough color to look fresh.

This trend performs exceptionally well as short tutorial content. Close-up lip videos consistently get high engagement because they're visually satisfying and easy to replicate. Interest in cushion lips and similar juicy lip techniques has surged over 51% year-over-year.

Y2K Makeup Revival

Searches for Y2K makeup have jumped nearly 65% year-over-year. Think frosted eyeshadow, over-lined lips, thin brows, and shimmer everywhere. What makes this trend particularly interesting for creators is the nostalgia factor—it generates comments, shares, and duets at a much higher rate than standard tutorials.

Full Face, No Mascara

The #fullfacenomascara trend is a masterclass in how TikTok creates demand for unexpected products. By showing full glam without mascara, creators shifted attention to bold brows, dewy skin, and natural lashes—which in turn boosted lash serum sales by 35%.

This trend is perfect for creators looking to build a niche. If you focus on lash health, brow shaping, or natural beauty, this trend lets you showcase your expertise. Check out our 50+ beauty TikTok content ideas for more formats that work right now.

Viral Products Driving the Trends

Beauty trends on TikTok don't exist in a vacuum—they're driven by specific products that go viral. Understanding which products are trending helps you create content that's already in demand.

Peptide Lash and Brow Serums

The Ordinary released a peptide-powered lash and brow serum that went viral almost instantly. TikTok users were the first to trial the formula, posting dramatic before-and-after results. The affordable price point (under $15) made it accessible to everyone, which is exactly what drives virality on the platform.

Hypochlorous Acid Sprays

Brands like Tower 28 and Magic Molecule championed hypochlorous acid as a skincare staple. With searches skyrocketing 132% in a single year, this ingredient has moved from niche to mainstream entirely through TikTok. Creators who explain how it works (it kills bacteria without irritation) are getting the highest engagement.

Overnight Collagen Masks

The Medicube Collagen Night Wrapping Mask became a sensation because it fits perfectly into the morning shed content format. Creators film themselves applying the collagen-rich mask at night, then reveal their glowing skin in the morning. The visual transformation makes for irresistible content.

Content Frameworks for Trend Videos

Spotting a trend is only half the battle. The other half is knowing how to create content around it that actually performs. Here are the content frameworks that consistently get the best results with beauty trend videos.

The Trend Test Framework

“I tried [viral trend] so you don't have to.” This format works because it combines curiosity with genuine value. Show the process, give your honest opinion, and rate the results. Trend test videos typically see 2-3x higher share rates than standard tutorials.

The Before-and-After Reveal

This is the single most powerful format in beauty TikTok. Start with your bare face (or the “before” state), then cut to the finished result with a trending sound. The transformation creates an emotional response that drives comments and shares. Creators who use this format effectively see completion rates above 65%.

The Dupes and Alternatives Format

When a product goes viral and sells out (or costs too much), the “affordable dupe” video fills the gap. These videos consistently perform well because they combine the search interest of the trending product with a clear value proposition for the viewer.

The Expert Breakdown

Explain the science or technique behind a trend. “Why butter skin works better than glass skin” or “The ingredient that makes cushion lips last.” These videos position you as an authority, which is exactly what builds a loyal following and attracts brand partnerships.

How to Spot TikTok Beauty Trends Before They Peak

The biggest gains come from posting about a trend in its early growth phase—not when it's already everywhere. Here's how to catch trends early.

Watch the TikTok Creative Center

TikTok's Creative Center shows trending hashtags, sounds, and creators in real time. Check the beauty-related hashtags weekly. When you see a hashtag growing rapidly but with relatively few videos, that's your window.

Follow Korean and Asian Beauty Creators

Many global beauty trends start in Korea and Asia before reaching Western TikTok. Cushion lips, butter skin, and many viral skincare ingredients were popular in K-beauty circles months before they hit mainstream TikTok. Following international beauty creators gives you a head start.

Monitor the Comment Section

Your own comment section is a goldmine. When followers start asking about a specific product, technique, or look, that's a signal. Pay attention to comments like “can you try this?” or “what do you think about...”—they often point to emerging trends.

Understanding how TikTok's algorithm works also helps you time your trend content for maximum reach. The algorithm rewards early movers who post while engagement signals are still climbing.

Monetizing Beauty Trends as a Creator

Trend content isn't just about views—it's about building a business. Here's how smart beauty creators turn trend momentum into real income.

Affiliate Links on Trend Products

When a product goes viral, everyone wants to buy it. If your video is one of the first to review it—and you have affiliate links through TikTok Shop, Amazon Associates, or LTK—you can earn significant commissions. We've seen beauty creators earn $500-$2,000 in a single day from one well-timed trend review.

Brand Partnerships Around Trends

Brands actively look for creators who are already covering relevant trends. If you're consistently posting about skincare trends and building an audience, skincare brands will come to you. Creators in the 10K-50K follower range typically earn $200-$1,000 per sponsored trend post.

For a deeper dive into all the ways beauty creators earn on TikTok, read our complete beauty creator monetization guide.

Growing Your Audience to Unlock More Opportunities

The bigger your audience, the more you earn from every trend you cover. Trend content is one of the fastest paths to follower growth—but organic reach alone has limits. Smart creators use professional TikTok advertising to amplify their best trend content and reach new audiences who are actively interested in beauty.

If you're serious about turning beauty content into a career, our guide on growing from 0 to 100K followers as a beauty creator breaks down the exact roadmap stage by stage.

Frequently Asked Questions

Ryan Mitchell

Head of Creator Success at Viryze

TikTok growth strategist helping creators reach their first 100K followers through data-driven promotion strategies.

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